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Julia hung up her broadcaster hat and joined the Los Angeles County Business Federation in 2021, doubling down on her fact-finding discipline and finding new ways to enterprise overlooked stories. She amplifies the voice of business with a multiplatform and multilingual approach. As communications director for the federation, widely known as "BizFed," Julia has secured coverage of business issues in more than 50 local and national news outlets spanning print, broadcast, radio and digital media in languages including English, Spanish, Chinese, Korean and German. 

 

Julia oversees both earned and social media. Shareable video content is, naturally, her forte. She launched BizFed's Instagram page and positioned it to become the federation's fastest-growing and most-visited platform within one year with a data-informed "Reels" strategy. BizFed's YouTube reach nearly doubled under her leadership.

So what exactly is BizFed? The grassroots alliance unites chambers of commerce, business improvement districts, economic development organizations, trade associations, minority business groups and other business associations to advocate for policies and projects that spur job creation and economic vitality. BizFed launched in 2008 and now has more than 235 business organization members representing 420,000 employers with 5 million employees. BizFed's 140 investing members include iconic brands, teams and institutions that make Southern California a global hub for innovation, creativity and tourism – including the Los Angeles Dodgers!

Julia and her team are proud to break down barriers to civic engagement. Their day-to-day work involves mobilizing BizFed members to testify at meetings, craft advocacy content, front media campaigns and engage directly with lawmakers and regulators. By equipping members to take swift action on issues across all policy areas, BizFed has helped put roofs over more heads, advance programs that fill gaps in mental health care, create good-paying jobs for all levels of educational attainment and secure funding for water, transportation, broadband, education and other vital investments.

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Julia's communications operation also serves the 501(c)(3) BizFed Institute and BizFed PAC, the only business political action committee focused on local elections in all 88 cities across Los Angeles County. She volunteers as a media and communications advisor for the New California Coalition, a statewide civic movement focused on solving California's livability, affordability and sustainability issues with a common-sense approach.

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Op-eds and letters to editors penned by Julia for BizFed leaders have been published by CalMatters, Los Angeles Times, Los Angeles Daily News and The Wall Street Journal.

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Julia is still telling solution-focused stories. When BizFed announced its homelessness initiative, Julia pitched day-of-air angles to local reporters and lined up interviews for FOX11 and ABC7 crews.

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